{"id":12807,"date":"2026-10-15T17:44:48","date_gmt":"2026-10-15T15:44:48","guid":{"rendered":"https:\/\/www.aerosoap.com\/?post_type=portfolio&p=12807"},"modified":"2026-10-15T17:52:40","modified_gmt":"2026-10-15T15:52:40","slug":"krone-built-as-one","status":"publish","type":"portfolio","link":"https:\/\/www.aerosoap.com\/en\/krone-built-as-one\/","title":{"rendered":"Krone \u2013 Built as One"},"content":{"rendered":"

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Krone<\/h4>\n

<\/p>\n

Built as One<\/h2>\n

[\/vc_column_text][vc_column_text]Brand Expe\u00adri\u00adence\u2002|\u2002Logo Anima\u00adtion\u2002|\u2002Visual Campaign[\/vc_column_text][\/vc_column][vc_column width=\u201c1\/6\u201d][\/vc_column][\/vc_row][vc_row][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d content_placement=\u201ctop\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text]<\/p>\n

How do you tell a complex corpo\u00adrate story of growth and merger in less than a minute?<\/h4>\n

<\/p>\n

For KRONE, we trans\u00adlated the IAA motto \u201cBUILT AS ONE\u201d into a macro road trip featur\u00ading a tiny protag\u00ado\u00adnist: a blue drop. The film was chore\u00ado\u00adgraphed across five giant screens at KRONE\u2019s exhi\u00adbi\u00adtion stand.<\/h4>\n

<\/p>\n

On its jour\u00adney through a wide vari\u00adety of worlds, it connects with others and grows into a greater whole. The film brings together six part\u00adners, their visual iden\u00adti\u00adties, and a diverse range of indus\u00adtries in a story of discov\u00adery, connec\u00adtion, and growth.<\/h4>\n

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Making of<\/h2>\n

<\/p>\n

Through phys\u00adi\u00adcal exper\u00adi\u00adments, corn, bark, metal sheets, card\u00adboard, and sand were trans\u00adformed into abstract land\u00adscapes for the vari\u00adous sectors. The part\u00adners\u2019 colors and logos became part of the macro-world\u2014as colored droplets and phys\u00adi\u00adcal elements of the scenery.<\/h4>\n

<\/p>\n

In this way, a shared visual world emerged from real mate\u00adri\u00adals and brand iden\u00adti\u00adties.<\/h4>\n

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Client
\nKrone<\/h5>\n

<\/p>\n

Concept, Design, Produc\u00adtion
\nFr\u00e9d\u00e9ric Wiegand
\nThomas Wirtz<\/h5>\n

<\/p>\n

Edit\u00ading
\nTim Hunke\u00admoeller<\/h5>\n

<\/p>\n

Exper\u00adi\u00admen\u00adtal Support
\nJulie Heinz<\/h5>\n

<\/p>\n

Making-Of Edit\u00ading
\nEmely Oehmen<\/h5>\n

<\/p>\n

D\u00fcssel\u00addorf,
\n2026<\/h5>\n

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For KRONE, we trans\u00adlated the IAA motto\u2026<\/p>\n","protected":false},"author":1,"featured_media":12875,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"portfolio_category":[73],"portfolio_tag":[],"class_list":["post-12807","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-visuals"],"acf":[],"yoast_head":"\nKrone \u2013 Built as One – aerosoap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aerosoap.com\/en\/krone-built-as-one\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Krone \u2013 Built as One – aerosoap\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=\u201cstretch_row_content_no_spaces\u201d content_placement=\u201ctop\u201d css=\u201d.vc_custom_1560968365354{margin-bottom: \u201135px !important;}\u201d][vc_column][vc_raw_html]W3dvbmRlcnBsdWdpbl9jb25kIGRldmljZWluY2x1ZGU9ImlQaG9uZSxpUG9kLEFuZHJvaWQiXVtsYXllcnNsaWRlciBpZD0iOTYiXVsvd29uZGVycGx1Z2luX2NvbmRd[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d content_placement=\u201ctop\u201d][vc_column][vc_raw_html]W3dvbmRlcnBsdWdpbl9jb25kIGRldmljZWV4Y2x1ZGU9ImlQaG9uZSxpUG9kLEFuZHJvaWQiXVtLR1ZJRCBtdXRlPSJ0cnVlIiBhdXRvcGxheT0idHJ1ZSJdaHR0cHM6Ly93d3cuYWVyb3NvYXAuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8xNzkxLzA0L2tyb25lLWJ1aWx0LWFzLW9uZS12Ni0xNng5LVJGMjItMTA4MC5tcDRbL0tHVklEXVsvd29uZGVycGx1Z2luX2NvbmRd[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/6\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text css=\u201d.vc_custom_1791905757778{margin-bottom: 0px !impor\u00adtant;}\u201d] Krone Built as One [\/vc_column_text][vc_column_text]Brand Expe\u00adri\u00adence\u2002|\u2002Logo Anima\u00adtion\u2002|\u2002Visual Campaign[\/vc_column_text][\/vc_column][vc_column width=\u201c1\/6\u201d][\/vc_column][\/vc_row][vc_row][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d content_placement=\u201ctop\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text] How do you tell a complex corpo\u00adrate story of growth and merger in less than a minute? 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