{"id":7173,"date":"2019-09-27T20:47:09","date_gmt":"2019-09-27T18:47:09","guid":{"rendered":"https:\/\/www.aerosoap.com\/by-the-way\/"},"modified":"2026-06-10T18:58:21","modified_gmt":"2026-06-10T16:58:21","slug":"by-the-way","status":"publish","type":"portfolio","link":"https:\/\/www.aerosoap.com\/en\/by-the-way\/","title":{"rendered":"By The Way \u2013 Typog\u00adra\u00adphy and mate\u00adr\u00adial behav\u00adiour"},"content":{"rendered":"

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By The Way<\/h2>\n

<\/p>\n

Typog\u00adra\u00adphy and mate\u00adr\u00adial behav\u00adiour<\/h4>\n

[\/vc_column_text][vc_column_text css=\u201c\u201d]Research work\u2002|\u2002Font Design[\/vc_column_text][\/vc_column][vc_column width=\u201c1\/6\u201d][\/vc_column][\/vc_row][vc_row][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text]<\/p>\n

The master thesis describes a free design exper\u00adi\u00adment using differ\u00adent media, which has devel\u00adoped over time into a modu\u00adlar system consist\u00ading of two compo\u00adnents: The self-designed font produced by 3D print\u00ading is asso\u00adci\u00adated with a multi\u00adtude of phys\u00adi\u00adcal processes.<\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c1\/3\u201d][vc_column_text]Concept
\n<\/strong>The research basis of the Master\u2019s thesis is the exper\u00adi\u00admen\u00adtal handling of writ\u00ading and ephemeral mate\u00adri\u00adals. The inter\u00adplay of typog\u00adra\u00adphy as a system of signs to convey infor\u00adma\u00adtion will be inves\u00adti\u00adgated in combi\u00adna\u00adtion with self-form\u00ading processes of mate\u00adr\u00adial change. The focus is on the result\u00ading design and appli\u00adca\u00adtion poten\u00adtial for vari\u00adous media.[\/vc_column_text][\/vc_column][vc_column width=\u201c1\/3\u201d][vc_column_text]Real\u00adi\u00adsa\u00adtion
\n<\/strong>In addi\u00adtion to an exper\u00adi\u00admen\u00adtal box, the book docu\u00adments the search for constants for exper\u00adi\u00adments, the design of writ\u00ading, stud\u00adies on vari\u00adous phys\u00adi\u00adcal phenom\u00adena, the devel\u00adop\u00adment of 3D print\u00ading models, and the devel\u00adop\u00adment of the book\u2019s own labo\u00adra\u00adtory. Refer\u00adences to the corre\u00adspond\u00ading website show the cine\u00admatic stag\u00ading of the experiments.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/3\u201d offset=\u201cvc_hidden-xs\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_single_image image=\u201c6037\u201d img_size=\u201cfull\u201d alignment=\u201ccenter\u201d el_class=\u201cfull-width-image\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c100px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d css=\u201d.vc_custom_1560535521019{margin-bottom: \u201135px !important;}\u201d][vc_column][vc_raw_html]W3dvbmRlcnBsdWdpbl9jb25kIGRldmljZWluY2x1ZGU9ImlQaG9uZSxpUG9kLEFuZHJvaWQiXVtLR1ZJRCBtdXRlPSJmYWxzZSIgYXV0b3BsYXk9ImZhbHNlIl1odHRwczovL2JldGEuYWVyb3NvYXAuY29tL3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDE5LzA2LzAwX0JUV19sb29wLVJGMjIubXA0Wy9LR1ZJRF1bL3dvbmRlcnBsdWdpbl9jb25kXQ==[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d css=\u201d.vc_custom_1560535521019{margin-bottom: \u201135px !important;}\u201d][vc_column][vc_raw_html]W3dvbmRlcnBsdWdpbl9jb25kIGRldmljZWV4Y2x1ZGU9ImlQaG9uZSxpUG9kLEFuZHJvaWQiXVt2Y19zaW5nbGVfaW1hZ2UgaW1hZ2U9IjUxMzciIGltZ19zaXplPSJmdWxsIiBhbGlnbm1lbnQ9ImNlbnRlciJdWy93b25kZXJwbHVnaW5fY29uZF0=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d css=\u201d.vc_custom_1560535521019{margin-bottom: \u201135px !important;}\u201d][vc_column][vc_single_image image=\u201c6040\u201d img_size=\u201cfull\u201d alignment=\u201ccenter\u201d el_class=\u201cfull-width-image\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d][vc_column width=\u201c1\/2\u201d css=\u201d.vc_custom_1560540576964{margin-bottom: \u201135px !important;}\u201d][vc_single_image image=\u201c6057\u201d img_size=\u201cfull\u201d alignment=\u201ccenter\u201d el_class=\u201cfull-width-image\u201d][\/vc_column][vc_column width=\u201c1\/2\u201d][vc_single_image image=\u201c6058\u201d img_size=\u201cfull\u201d alignment=\u201ccenter\u201d el_class=\u201cfull-width-image\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content_no_spaces\u201d][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c100px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text]<\/p>\n

The modu\u00adlar system of font and selected mate\u00adr\u00adial processes allows new letter combi\u00adna\u00adtions to be gener\u00adated repeat\u00adedly creat\u00ading a shift\u00ading over\u00adall impres\u00adsion. In this way, the other\u00adwise static and reduced repre\u00adsen\u00adta\u00adtion of infor\u00adma\u00adtion receives a complex and dynamic appear\u00adance.<\/h4>\n

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The project consciously uses accents from digi\u00adtal appli\u00adca\u00adtions and trans\u00adlates them anal\u00ado\u00adgously. Not only the acronyms of the models are common abbre\u00advi\u00ada\u00adtions from the net jargon, also the exper\u00adi\u00admen\u00adtal box enables an analogue simu\u00adla\u00adtion of the other\u00adwise exclu\u00adsively digi\u00adtally executable effect of stretch\u00ading of time (slow motion).<\/h4>\n

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Concept & Design
\nThomas Wirtz<\/h5>\n

<\/p>\n

Super\u00advi\u00adsion
\nProf. Philipp Teufel
\nProf. Gabi Schillig<\/h5>\n

<\/p>\n

Univer\u00adsity of Applied Sciences D\u00fcssel\u00addorf
\n2016<\/h5>\n

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Typog\u00adra\u00adphy and mate\u00adr\u00adial behav\u00adiour [\/vc_column_text][vc_column_text css=\u201c\u201d]Research work\u2002|\u2002Font Design[\/vc_column_text][\/vc_column][vc_column width=\u201c1\/6\u201d][\/vc_column][\/vc_row][vc_row][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text] The master thesis describes a free design exper\u00adi\u00adment using differ\u00adent media, which has devel\u00adoped over time into a modu\u00adlar system consist\u00ading of two compo\u00adnents: The self-designed\u2026<\/p>\n","protected":false},"author":1,"featured_media":7175,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"portfolio_category":[73],"portfolio_tag":[],"class_list":["post-7173","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-visuals"],"acf":[],"yoast_head":"\nBy The Way \u2013 Typography and material behaviour – aerosoap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aerosoap.com\/en\/by-the-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"By The Way \u2013 Typography and material behaviour – aerosoap\" \/>\n<meta property=\"og:description\" content=\"[vc_row 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Typog\u00adra\u00adphy and mate\u00adr\u00adial behav\u00adiour [\/vc_column_text][vc_column_text css=\u201c\u201d]Research work\u2002|\u2002Font Design[\/vc_column_text][\/vc_column][vc_column width=\u201c1\/6\u201d][\/vc_column][\/vc_row][vc_row][vc_column offset=\u201cvc_hidden-xs\u201d][vc_empty_space height=\u201c50px\u201d][\/vc_column][\/vc_row][vc_row full_width=\u201cstretch_row_content\u201d][vc_column width=\u201c1\/3\u201d][\/vc_column][vc_column width=\u201c2\/3\u201d][vc_column_text] The master thesis describes a free design exper\u00adi\u00adment using differ\u00adent media, which has devel\u00adoped over time into a modu\u00adlar system consist\u00ading of two compo\u00adnents: The self-designed…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aerosoap.com\/en\/by-the-way\/\" \/>\n<meta property=\"og:site_name\" content=\"aerosoap\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aerosoap\/\" \/>\n<meta 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