Brand Experience | Logo Animation | Visual Campaign
How do you tell a complex corporate story of growth and merger in less than a minute?
For KRONE, we translated the IAA motto “BUILT AS ONE” into a macro road trip featuring a tiny protagonist: a blue drop. The film was choreographed across five giant screens at KRONE’s exhibition stand.
On its journey through a wide variety of worlds, it connects with others and grows into a greater whole. The film brings together six partners, their visual identities, and a diverse range of industries in a story of discovery, connection, and growth.
Making of
Through physical experiments, corn, bark, metal sheets, cardboard, and sand were transformed into abstract landscapes for the various sectors. The partners’ colors and logos became part of the macro-world—as colored droplets and physical elements of the scenery.
In this way, a shared visual world emerged from real materials and brand identities.
