On the occasion of the IAA Transportation 2022, we have set the well-known logo in motion for the Krone Group in three different thematic focal points. This way, the logo literally gained substance in the sense of automation, digitalization and sustainability respectively.
Automation
Robots, machines, workflow — thanks to our self-built logo plotter, the logo takes the manual work off our hands and simply lays itself in this theme-specific staging.
Digitization
“Racing into the future” — We took this literally and throw the glowing binary code explosively at the viewer in the sign of digitalization.
Sustainability
For this staging we have reversed emission to remission: the vegetative, green characters displace a thick layer of carbon dioxide and thus clear up the view.
Making Of
A logo plotter with a water bath, a fluorescent logo beater and moss letters wetted with a membrane of CO2 — three days of shooting in fast forward.
