Since its birth in 2012, we have been supporting Mischfutterwerke Mannheim GmbH in all design matters from corporate design to packaging design and print products. In the process, we have been able to present the valuable feed in a variety of ways. For the filmic product staging of the brand we could now really let off steam: The grain waltz shows the concentrated energy of Vitalperle, Aktivmüsli & Co.
Conception and design of a filmic product staging, cutdown for start page, social media and trade fair presence. The resulting film material was to serve as a modular system in order to do justice to the diverse areas of application with corresponding thematic focuses of the brand.
To breathe life into the grains, we created a “cymatic stage” and made them dance to certain frequencies by remote control. The performance consisting of Chladnian sound figures, pictograms and slow-motion recordings presents the entire product range. At the same time, the diverse material offers a construction kit for future topic‑, animal- or product-specific brand communication.