At regular intervals, Adobe invites designers from all over the world to reinterpret their logo through their own way of working. We were pleased that this call was extended to three interpretations, which were presented live for the first time at the Adobe MAX Creativity Conference 2017 in Las Vegas.
Free reinterpretation of the Adobe logo; realisation for live performances at the Adobe MAX Creativity Conference, as well as film and photographic staging for social media purposes and other digital applications and print products.
In the course of numerous experimental projects, we have developed three basic methods for staging signs using physical processes. The familiar logo was presented in the form of three kinetic, interactive exhibits through construction, deformation and embedding in variable contexts.