Adobe Remix

Three inter­ac­tive exhibits

At regu­lar inter­vals, Adobe invites design­ers from all over the world to rein­ter­pret their logo through their own way of work­ing. We were pleased that this call was extended to three inter­pre­ta­tions, which were presented live for the first time at the Adobe MAX Creativ­ity Confer­ence 2017 in Las Vegas.

Free rein­ter­pre­ta­tion of the Adobe logo; real­i­sa­tion for live perfor­mances at the Adobe MAX Creativ­ity Confer­ence, as well as film and photo­graphic stag­ing for social media purposes and other digi­tal appli­ca­tions and print prod­ucts.

In the course of numer­ous exper­i­men­tal projects, we have devel­oped three basic meth­ods for stag­ing signs using phys­i­cal processes. The famil­iar logo was presented in the form of three kinetic, inter­ac­tive exhibits through construc­tion, defor­ma­tion and embed­ding in vari­able contexts.

Bubble Wall

The Bubble Wall presents a construc­tion of the logo from the small­est units. Out of nowhere, bubbles appear on the 2‑metre high, flow­ing, black surface and form the logo in its entirety in perfect form, which slowly dissolves and disap­pears, only to reap­pear after­wards.

The flow­ing mono­lith is able to gener­ate the logo through two differ­ent modal­i­ties. A programmed change of soap mixture and air in auto­matic mode makes the logo appear with clear bubbles, in the manual mode white bubbles appear with the help of dry ice. The combi­na­tion of both tech­niques allows for differ­ent logo vari­a­tions from the clearly defined to the abstract.


In the Remixer, the space surround­ing the sign is method­i­cally in the fore­ground. The logo itself becomes the protag­o­nist of a scenario in which it is surrounded by vari­ous mate­ri­als. Styro­foam beads, feath­ers, onion powder, water, petals and many other fill­ing mate­ri­als enable a constantly new over­all visual impres­sion.

The rotat­ing logo is visi­ble from all sides thanks to the stro­bo­scope effect, which the viewer can control by means of a button. The inte­grated light illu­mi­nates the logo includ­ing fill­ing mate­ri­als inside the glass cylin­der filled with air or water.

Black Mirror

The Black Mirror deforms the logo by means of vari­ous analogue inter­ac­tions and visu­ally explores the limits of its read­abil­ity. As a modu­lar system, the exhibit offers a fusion of vari­ous analogue effects and digi­tal anima­tions that, depend­ing on the combi­na­tion, create new moments of move­ment repeat­edly.

Look­ing at the basin of the Black Mirror, the viewer is able to influ­ence the fluid contained therein through vari­ous inter­ac­tions. Sound waves, oil drops, a membrane of soapy water or simple vibra­tions distort the anima­tions of the inte­grated display, which are reflected in the black liquid.

Making of

Three months using soapy water, glyc­er­ine, dry ice, water, poly­styrene balls, ping-pong balls, silk, duck feath­ers, onion powder, rose petals, poly­mer balls, confetti, sound waves, ink, oil and lots of sweat.

Creative Direc­tion
Thomas Wirtz
Concept & Design
Frédéric Wiegand
Thomas Wirtz
Photo & Video
Grown Videoa­gency
Düssel­dorf, Las Vegas